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Golf Championship "Moving Day" in St Annes.

It has been an incredibly busy round of breakfast this morning, but everyone is now fully prepped and fueled for a wonderful day out on the golf course. The excitement around the house has been building up all morning. Today is "Moving Day", the crucial third round of the AIG Women’s Open over at Royal Lytham & St Annes, and you can absolutely feel the buzz in the air. On my side of things, this is peak St Annes. As the calendar page turns to August, the town is officially at its very best. The streets are alive, the atmosphere is fantastic, and there is nothing quite like seeing the area thriving under the international spotlight. Right, the rooms are all turned over and ready for the afternoon arrivals, so it’s time to get myself sorted for the next wave of check-ins. Until next time, The Fylde Hotelier

June on the Fylde Coast: Summer Starts to Bloom.

There is a transformation that happens in St Annes once June arrives. Those quiet, dewy mornings I mentioned back in May have been replaced by a bright, golden energy that seems to start the moment the sun comes up.

The promenade is truly in its element now. While we haven't quite reached the peak "all-hands-on-deck" rush of July, the town has definitely found its summer rhythm. Between the families heading down to the pier and the kite flyers taking advantage of the breeze by the sand dunes, there is a lovely "hum" of activity. Even the sea air feels different, warmer, carrying the scent of salt and the first ice creams of the season.

It’s an energizing time of year for a hotelier. My days are usually a blur of activity this month, but I always enjoy those brief moments when I’m passing through the hallway at The Claremont just as a guest is returning from their day’s adventures.

You can always tell who has had a good day by that first "hello" at the door, usually they are a bit sun-kissed, a little tired from the salt air, and eager to tell me about a shop they found or the spectacular sunset they caught the night before.

While the town is bustling, it hasn't reached its busiest point yet, which makes it my favorite time to encourage people to explore. Whether it’s watching the tide roll in or seeing the flowerbeds in full bloom near the Square, June is the perfect time to enjoy the Fylde Coast at its most welcoming.


Until next time,

The Fylde Hotelier

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